Someone who finished your beginner course and someone who forgot they downloaded your checklist shouldn’t automatically receive the same “Still interested?” email. Before Black Friday, it’s worth finding out what has changed for each of them.
In this episode, I share re-engagement and win-back examples from two research inboxes and explains how course creators can use similar approaches to learn what their subscribers need now.
We look at a two-email permission sequence, a former-member return offer, the limits of coupon clicks, and questions that help you segment subscribers by their current situation. You’ll also hear why a smaller promotional audience can be a more considered choice than sending to every address you’ve collected.
IN THIS EPISODE:
00:00 — Why re-engagement belongs before Black Friday
02:00 — Different reasons subscribers stop engaging
06:00 — A useful resource followed by a permission check
11:00 — Reconnecting with former customers
13:00 — Questions that reveal what subscribers need now
18:00 — What a coupon click does—and doesn’t—tell you
21:00 — Preferences, assessments, and other ways to reconnect
26:00 — When subscribers outgrow your topic
27:00 — Building a sequence and handling nonresponders
30:00 — Revive Your Email List and your next step
Here’s a preview
1. A useful resource gives people a reason to respond
The first email gave me something relevant before the sender asked for a clear decision about staying subscribed. In the episode, I walk through the sequence and the distinction between an invitation to engage and a permission check.
2. Former students bring a different history
A platform I’d previously paid for invited me back with content and a return offer. For course creators, that raises a useful question: are you acknowledging what someone already bought, or treating them like a brand-new lead?
3. A better question can change your Black Friday segments
Someone who joined your list to launch their first course may have launched, paused, or changed direction by now. Asking where they are gives you information you can use to decide which offer fits them.
4. The reason for the click matters
A coupon response and a newsletter preference answer different questions. I share a $5 coupon example and explain why the action you request should match what you’re trying to find out.
5. Your topic may no longer fit
When I worked on marketing for a luxury bridal brand, some subscribers had already had their weddings. Before sending another “we miss you” email, it’s worth checking whether the problem that brought someone to your list still exists.
Before you increase your Black Friday sends, give people a chance to tell you what they need now. Their answers can make your offer more relevant—and help you decide who should receive the campaign.
RESOURCES MENTIONED:
🎙️ Related episode and article: Why your Black Friday emails might never reach the inbox
🎙️ Black Friday podcast season
Other links:
- Get help with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Join the Skool community for course creators interested in email marketing https://www.skool.com/master-the-inbox-school-4845/about
- Take the free Email Bottleneck Assessment: https://www.monicabadiu.com/email-revenue-self-assessment/
- Visit Monica’s website: https://www.monicabadiu.com
- Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
- Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
