This episode is sponsored by Heartbeat, a platform for building a community people will pay for.
Getting someone to join your membership on Black Friday is only the beginning: what happens next needs to give them a reason to stay. Murtaza Bambot, founder and CEO of Heartbeat, shares how to connect your offer with the first week inside your community, drawing on examples of paid waitlists, group onboarding and annual membership promotions.
You’ll learn what to plan before the sale, how to communicate the value beyond your content library, and where email can help members take their next step. A practical conversation for course creators, coaches and consultants selling memberships this Black Friday.
Master the Inbox listeners get 20% off their first 3 months of Heartbeat with code MASTERTHEINBOX, on top of the 14-day free trial (Affiliate disclosure: I receive a commission when you use my code).
What you’ll learn in this episode
- How to plan the first day, three days and seven days so a new member has a clear next step.
- What a fitness community’s $1 paid waitlist for a January challenge can teach you about making an offer specific.
- Why a promotion that brings in more members may also require group onboarding and fewer manual tasks.
- How annual and monthly offers change the commitment you’re asking members to make.
- Why inactive members and previously engaged members may need different messages before Black Friday.
- How to use the conversations already happening in your community to write useful emails.
- What to consider before turning your expertise into a paid membership, including the work of selling it.
Timestamps
00:00 Selling memberships during Black Friday
01:00 Plan the first day, three days and seven days
04:00 How Murtaza came to build Heartbeat
11:00 Give members a path beyond the content library
15:00 The $1 paid waitlist for a January challenge
18:00 Onboarding and automations for more members
29:00 Relevant offers inside your community
34:00 Re-engagement and Black Friday offer design
39:00 Write emails from your community’s real conversations
44:00 Are you ready to build a paid membership?
About Murtaza
Murtaza Bambot is the founder and CEO of Heartbeat, a platform for paid communities and memberships. Before building Heartbeat, he helped run the community at Georgia Tech’s startup accelerator. His experience connecting tools and supporting founders shaped the platform he went on to build with his co-founder. In this conversation, he shares lessons from building Heartbeat and working with community owners.
Try Heartbeat with the code mastertheinbox for 20% off your first three months, on top of the 14-day free trial (Affiliate disclosure: I receive a commission when you use my code).
Other links:
- Get help with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Join the community for course creators interested in email marketing
- Take the free Email Bottleneck Assessment: https://www.monicabadiu.com/email-revenue-self-assessment/
- Visit Monica’s website: https://www.monicabadiu.com
- Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
- Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
