Your Black Friday offer is live, but what should you email next besides another reminder about the discount? Monica Badiu walks through eight types of Black Friday emails, from announcements and value-building messages to objection handling, social proof, FAQs, bonuses, urgency, and last calls.
What You’ll Learn in This Episode
- A short announcement can work when your audience already understands the offer and has been prepared for the sale.
- A value email should explain the outcome and relevance of a purchase alongside the savings.
- Objection-handling emails can address time, experience, technology, or price without assuming a discount resolves every concern.
- Social proof becomes more useful when the student’s starting point and experience relate to the reader’s hesitation.
- Urgency should explain what actually changes when the deadline passes.
- FAQ and bonus emails can answer practical questions and make implementation support easier to understand.
- A last-call email can be direct when earlier messages have already explained the offer.
- You can combine email purposes or use fewer than eight messages, depending on the buying decision.
In this episode:
00:00 — Give each campaign email a purpose
01:00 — Announcement: make the live offer clear
05:00 — Value: explain more than the discount
07:00 — Objection handling: address what’s stopping the buyer
16:00 — Social proof: make the student story relevant
21:00 — Urgency: explain what changes at the deadline
22:00 — FAQ: answer practical buying questions
24:00 — Bonus: show why the extra support matters
26:00 — Last call: help readers make the final decision
28:00 — Combine purposes and choose the emails you need
Resources Mentioned
- Black Friday Emails That Don’t Suck — Monica’s course with walkthroughs, examples, and templates.
- Master The Inbox Black Friday season — the wider collection on campaign preparation and strategy.
- Copyhackers — discussed as an example of explaining purchase value in context.
- Mindvalley — mentioned as an example of a more developed announcement email.
- Master The Inbox on LinkedIn
- Master The Inbox on Instagram
Other links:
- Get help with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Join the Skool community for course creators interested in email marketing https://www.skool.com/master-the-inbox-school-4845/about
- Take the free Email Bottleneck Assessment: https://www.monicabadiu.com/email-revenue-self-assessment/
- Visit Monica’s website: https://www.monicabadiu.com
- Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
- Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
