What are your Black Friday teasers telling people? That something exciting is coming? That they should mark their calendar? That they definitely don’t want to miss it?
By the third email, your subscriber might still have no idea whether you’re selling something they want. Meanwhile, they’re looking at other offers and deciding where their money will go.
In the latest Master The Inbox episode, I talk about Black Friday teaser emails that help people consider a purchase: what to reveal, how to invite them onto a VIP list and what to send after they join.
What you’ll learn
- How to make the first teaser relevant to a goal your subscriber already cares about.
- Why revealing the product and sale date can help someone consider the purchase before launch day.
- How Monica used dress previews, size information and availability details to help shoppers plan.
- How a VIP signup can identify interest in a specific offer, without treating that interest as a guaranteed sale.
- What you can offer VIPs beyond a bigger discount, including meaningful early access or relevant extra support.
- Why new subscribers need context, proof and a view of the student experience before the promotion.
- What to measure alongside opens, including confirmed VIP signups, replies and preference changes.
Resources mentioned
- The Master The Inbox Black Friday season — the episode’s primary invitation: follow along and explore the related conversations.
- NRF’s 2026 holiday consumer survey
- Attentive’s 2026 BFCM shopper report
- Klaviyo’s Black Friday sending guide
- 8 Black Friday email types beyond sale reminders
- Black Friday offers: Give buyers a reason beyond price
- Master The Inbox on LinkedIn
- Master The Inbox on Instagram
Other links:
- Get help with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Join the community for course creators interested in email marketing
- Take the free Email Bottleneck Assessment: https://www.monicabadiu.com/email-revenue-self-assessment/
- Visit Monica’s website: https://www.monicabadiu.com
- Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
- Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
